Name:
E-mail:
Project:
What is the name of your company and your current (or intended) URL?
Who are the primary contacts from your organization, and who has final approval on the project? Please list names, titles, email addresses, and phone numbers.
What is your intended launch date for the new site? Are there any outside considerations that might affect the schedule (for example, PR launch, tradeshow, annual report)?
Do you have a specific budget range already established for this project? Can this project be divided into phases to accommodate budget and timing constraints?
Describe a typical site visitor. How often are they online, and what do they generally use the web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.)
What is the primary “action” the site visitor should take when coming to your site (make a purchase, become a member, search for information)?
What are the key reasons why the target audience chooses your company’s products and/or services (cost, service, value)?
Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.) Is this different than the current image perception?
How is your company currently perceived offline? Do you want to carry the same kind of message through your web site?
3. How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List the URLs of any sites you find compelling. What specifically do you like about these sites?
Will this site use existing content? If so, what is the source? If not, will you be creating content in-house or using an outside provider?
What is the basic structure of the content, and how is it organized?
Describe visual elements or content that should be utilized from your current marketing materials (logo, color scheme, navigation, naming conventions, etc.).
How do most people find out about your current web site? What kind of triggers prompt a visit (referral links, incentives, search engine terms)? What methods of distributing the URL already exist within the company on and offline?
Briefly, what are your short-term marketing plans (specifically, for the site redesign and the 6 to 12 months following launch)?
Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
Please take as much space as you need.
Abridged PDF version
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