All posts by Kevin

Apple Events Winter 2012

Serial

As I was reading John Gruber’s Mountain Lion, I began to wonder, Why is Apple doing 3 different events this quarter (Education, OS X, iPad) instead of consolidating them into one? They have covered multiple topics at events in the past. Is the company becoming more divided? Phil Schiller made the two presentations that have occurred this far, so that seems unlikely. Are these events each so important that they can’t share the stage? Well, the OS X announcement wasn’t even important enough to have a public event, so I discount that explanation too. Are they time-sensitive announcements? Perhaps, but enough to to warrant separate events? Not in my opinion. Is it a lack of focus or patience? Only time will tell.

I think they should have trimmed down the announcements, been more concise and highlighted the main points and waiting to make one grand announcement instead of three smaller ones.

There has never been a mass market for good journalism in this country. What there used to be was a mass market for print ads, coupled with a mass market for a physical bundle of entertainment, opinion, and information; these were tied to an institutional agreement to subsidize a modicum of real journalism.

—Newspapers, Paywalls, and Core Users

There was one small, 3mm x 3mm chip that we weren’t able to identify during our teardown. It was white-labelled, meaning Apple asked the manufacturer to remove their branding from the package to make it difficult for folks like us to identify.

—Unveiled: Audience powers iPhone 4′s impressive noise cancellation

So, iFixIt was able ti identify every part but this one. Why would Apple have asked Audience to remove their branding from the chip? Are they that particular about even the internals of their devices? Curious.