Apple Events Winter 2012

As I was reading John Gruber’s Mountain Lion, I began to wonder, Why is Apple doing 3 different events this quarter (Education, OS X, iPad) instead of consolidating them into one? They have covered multiple topics at events in the past. Is the company becoming more divided? Phil Schiller made the two presentations that have occurred this far, so that seems unlikely. Are these events each so important that they can’t share the stage? Well, the OS X announcement wasn’t even important enough to have a public event, so I discount that explanation too. Are they time-sensitive announcements? Perhaps, but enough to to warrant separate events? Not in my opinion. Is it a lack of focus or patience? Only time will tell.

I think they should have trimmed down the announcements, been more concise and highlighted the main points and waiting to make one grand announcement instead of three smaller ones.